Peanutize Me!

View Website


Create a hyper shareable experience that allows any user to create themselves as a Peanuts character in order to generate awareness of the 20th Century Fox film, The Peanuts Movie, released in November, 2015.


We created and designed Peanutize Me! with over 860 custom assets, including clothes, shoes, hair styles, accessories, etc. in a mobile-optimized site that allowed users to share their Peanutized selves to their social channels. We also created celebrity characters that included Whoopi Goldberg, Ryan Seacrest, Kylie Jenner, Betsey Johnson, eight Bravo TV celebrities, and a number of YouTube influencers. Following the initial launch, we’ve released customized seasonal assets to keep Peanutize Me! fresh and relevant.


The Peanuts Movie grossed over $44MM on opening weekend ($134MM worldwide as of Dec 6, 2015). generated:


Praise for the site was everywhere!

For those who've grown up wishing they could climb inside a Peanuts cartoon strip, Peanutize Me! is the next best thing.


The trailer was almost forgotten in the whirlwind of consumers using the online app to implicitly hawk the new animated feature.


The tool was created to get Charlie Brown fans hyped for the upcoming “The Peanuts Movie,” and to be honest, these personalized “Peanuts” characters are probably the cutest things to ever happen to the Internet.

The internet just granted you a super power unlike any you’ve ever known.


Jimmy Fallon hyping it in his opening monologue:

Influencers loved it:

Hooray! Now we can all be @PeanutsMovie characters. (via @usatodaylife)

— refinery29 (@Refinery29) September 23, 2015

The @CommunityTV cast has been #Peanutized!

— The Peanuts Movie (@PeanutsMovie) September 24, 2015

This cool ad/app for the new Peanuts movie lets you design your own character and put them in a scene. #Peanutsmovie

— Scott Thompson (@ScottThompson_) September 23, 2015

Getting pretty excited for the new #Peanuts movie. So I made myself a character. You can too #thepeanutsmovie #fun #snoopy

A photo posted by David Campbell (@davidcampbell73) on

.@LittleDebbie gets Peanutized! Create your own at

— The Peanuts Movie (@PeanutsMovie) September 24, 2015

I LOVE SNOOPY SO MUCH I COULD BURST. Check out my #PeanutsMovie character via @20CenturyFoxUK

— lizzieroper (@lizzieroper) September 22, 2015

There’s an amazing new website which turns you into a Peanuts character #PeanutsMovie

— Metro Entertainment (@Metro_Ents) September 21, 2015

Use the #peanutizeme website to make yourself a @PeanutsMovie character So Fun! 👍❤️😁

— lexi♡ (@alexirob) September 22, 2015

If I were a #Peanut. I can't even deal with how adorable this is 💜 #PeanutizeMe @PeanutsMovie

— Mandy Hale (@MissMandyHale) September 22, 2015

"Peanuts" Community.

Posted by Ken Jeong on Wednesday, September 23, 2015

This is me, if I were in the #PeanutsMovie. Uncanny likeness. Show me yours! via @PeanutsMovie

— Shoshanna Evers (@ShoshannaEvers) September 21, 2015


Featured On