Create a hyper shareable experience that allows any user to create themselves as a Peanuts character in order to generate awareness of the 20th Century Fox film, The Peanuts Movie, released in November, 2015.
We created and designed Peanutize Me! with over 860 custom assets, including clothes, shoes, hair styles, accessories, etc. in a mobile-optimized site that allowed users to share their Peanutized selves to their social channels. We also created celebrity characters that included Whoopi Goldberg, Ryan Seacrest, Kylie Jenner, Betsey Johnson, eight Bravo TV celebrities, and a number of YouTube influencers. Following the initial launch, we’ve released customized seasonal assets to keep Peanutize Me! fresh and relevant.
The Peanuts Movie grossed over $44MM on opening weekend ($134MM worldwide as of Dec 6, 2015). Peanutizme.com generated:
Praise for the site was everywhere!
For those who've grown up wishing they could climb inside a Peanuts cartoon strip, Peanutize Me! is the next best thing.
The trailer was almost forgotten in the whirlwind of consumers using the online app to implicitly hawk the new animated feature.
The tool was created to get Charlie Brown fans hyped for the upcoming “The Peanuts Movie,” and to be honest, these personalized “Peanuts” characters are probably the cutest things to ever happen to the Internet.
The internet just granted you a super power unlike any you’ve ever known.